I was a soph at ND for the first Super Bowl and have watched at least bits of very single one since then.
I'm numb to the whole experience, including the grandiose half time extravagandas and the increasingly humorlous advertisements.
But the "action" (sic) on the field hit an all time low this year when players were deliberately not scoring touchdowns.
I can't think of an equivalent stratergie in any other sport.