ability to do business...calling 'DVM' out by name repeatedly for a poor product even when they knew none of it was true...that's hurtful for a business that needs the trust of the voting public.
Then there's the ancillary fallout from FOX's lying...from my original link...
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"[It's] a pretty damning thing to see there," said Matt Gertz, senior fellow at Media Matters. "Fox News was willing to promote a massive lie to its viewers over and over again that the election had been stolen and in doing so, they riled up that audience. They made them furious at the possibility that their country was being stolen from them and we saw the results on January 6 2021, when the mob of Trumpists stormed the US Capitol."
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Dominion Voting Machines may be just the beginning of Rupert's travails...I'm not sure you can comprehend what's going on, but "Reasonable People" certainly do.