increased so much to value it at almost $2? Another fast food comparison, Hardees is by far one of the least desired places to eat. I stopped in there a month ago and got a Frisco Melt (loved them back in the day). That sucka was like $6 for just the sandwich. The demand for Hardees does not jive with the increased cost.
Just admit prices go up but don't go up and not down because yes supply and demand but mainly because we live in a capitalist country.