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I figure that people who buy Generac (in general) tend to be the ant in the old fable of the Ant and the Grasshopper.
They plan ahead, they don’t rely on govt to take care of them. They don’t trust the system to work, and they want a sensible back up - to the point that they even spend a lot of their own money. They see the brown outs on the horizon.
Generally speaking, this group of people will be offended by Generac’s aggressive DEI dept just as the the conservatives who made up the majority of Bud Light drinkers were offended.

I take back my half joking comment about buying BGG (Generac’s competitor) because I just remembered Trump’s deregulation of the nuclear power industry yesterday. Up until now, no legislation would make a difference because of the onerous regs - and the politicians knew that. Now, future brown outs don’t look as likely, and the back up generator industry as a whole may be taking a hit……..not a good time to have a coincident brand crisis.