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...Here's the "AI Overview", Cheeks ;-)...
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AI Overview
There's no single "proper" term; both Latino and Latinx have specific uses and appeal to different groups within the community. Latino is the more traditional and widely preferred term, while Latinx is a gender-neutral alternative favored by some younger, academic, and non-binary individuals for its inclusivity. For direct communication with community members, Latino or Hispanic is generally preferred, but using Latinx is acceptable when referring to someone who requests it or in certain online and academic contexts.
Understanding the terms
Latino/Latina:
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These are established Spanish terms for a person with origins in Latin America. "Latino" is the masculine form, and "Latina" is the feminine form. For mixed-gender groups, the masculine form, Latino, is traditionally used.
Latinx:
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This is a gender-neutral term that emerged in the 2000s. It is favored by some for its inclusivity of non-binary people and gender non-conforming individuals who are marginalized by the masculine-default in Spanish.
Considerations for usage
Community preference:
A 2020 survey by Pew Research Center found that while awareness of Latinx is growing, Latino and Hispanic remain the overwhelmingly preferred terms within the broader Hispanic or Latino community.
Context and audience:
Use the term that is appropriate for your audience and communication context.
Direct communication: When communicating directly with community members, Latino, Latina, or Hispanic are generally the better choices.
Online and academic spaces: Latinx is more common on platforms like Twitter and in academic circles.
Individual request: Always use the term requested by the individual.
Language and cultural context:
The term "Latinx" is considered an Anglicized word by many and goes against the phonetic rules of the Spanish language, which may be seen as an imposition by non-Anglo communities.
In summary, if you are unsure, using the term Latino or Hispanic is a safe and widely accepted choice. You can also use Latino as the plural form to include everyone, as this is inclusive within the Spanish language itself.
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This is getting to be real fun...don't you love "AI"?