Colleges have no reason to make their services of reasonable price because the government is in the student loan business, i.e., there is never any reason to do anything but jack the price sky-high. And this is exactly what colleges do -- even though there is absolutely no good reason for these cost increases.
Unless you have a scholarship or go into a major that is of actual use, e.g., STEM, there's good reason to be very leery of the real value of a college education. No one wants to pay thousands for their own indoctrination and debt enslavement.