Bad Bunny has been the world's most streamed artist on Spotify in 2020, 2021, 2022 and 2025. I'm pretty sure his fame extends well beyond the Latin crowd already.
The fact that old men don't find current music appealing is so on brand for old men of every generation. Your parents were disgusted by Elvis's swinging hips on TV. It's a story as old as time.
Bad Bunny's music appeals to a wide audience. If it makes lots of people happy why do you feel the need to denegrate it? Just ignore it and go back to your oldies station. Not every genre is going to appeal to everybody. That's okay.