In context of the media and their fear of losing income I would think big machine networks are in a constant contest for having breaking news and interests for consumption. It's really to the point of entertainment something most can't do without. Russia is as big as it gets.
So are the media enablers? Comes down to "the chicken or the egg".
The Russia angle is news - WikiLeaks could be using that angle to hype their profile and create importance. The real issue is if bad foreign actors aren't involved then our Gov't is the enabler and could be considered in-cahoots with the media.