targeted from advertising. Did you cancel your gmail because google wiretap email content for advertising? Opting out some features as you mentioned is just a small fraction of Google's whole targeted advertising. The bottom line is, without targeted advertising, Google, Facebook, yahoo...can't survive.
Let's go back to your original issue, you don't mind trading your data with someone, but you want more choices. Just like you don't mind giving your home address for delivery to sellers on Amazon, but you want to see more sellers, not just one seller, therefore you have more choices for purchase. So, let's have fair advertising competition among sellers. So, the issue is about fair competition, not about trading your data with someone.