if you understand networking, DNS routing, data compilation by search engines, etc.... nothing you do on the internet is secret. A very large majority of all internet traffic is routed through multiple ISPs across the globe. The only way your information is secure while online is through encrypted connections (sites that begin with https:// instead of just http://). Open up the command prompt on your computer (type cmd in the "RUN/Search" box and hit enter). In the black window that opens up, type tracert www.google.com and watch the list scroll of all of the internet switches and routers that your PC goes through just to get to the google.com search engine. All of those switches know the IP address of your home router and what the destination address is that you are going to. On top of that, your PC is capturing a lot of things you are doing online every day and storing them in cookies that your browser communicates with websites concerning your browsing habits... this has nothing to do with your ISP, it is Internet Explorer or whatever other browser you use. That is why you can search for a pair of running shoes on google.com and when you go to amazon.com all of the sudden those shoes you searched for on google are now in an advertisement on Amazon. If you don't want your ISP to know what you are doing, take precautions on your own... there are multiple things you can do. First off, change the DNS server settings on either your router or the device you are working on... there are a bunch of them to pick from. OpenDNS is a good one and is free, plus it gives you the added security of limiting access to specific categories of sites to protect your kids. That change alone will at least limit the amount of DNS lookups that your specific ISP gets when you are online.
i haven't read the entire bill, but it honestly doesn't bother me in the least that it is repealed. Just more meaningless regulation that a political party is trying to use for fear mongering purposes. No ISP in their right mind is going to sell your financial information to a third-party (what financial information do they even have outside of what the service information is that you are paying for)... browsing history, maybe so, but it is already readily available to anyone who wants it honestly unless you are very vigilant in your surfing practices.