They are eliminating one of those midnight regulations put out by the Obama administration in December after the election but before he left office. In theory, I don't have a problem with requiring ISPs to let you opt in or opt out. I think it should also be required of the Googles and Facebooks of the world. But in general I don't care one way or the other unless, for some reason, the sale of my info results in identity theft.
Link: http://nymag.com/selectall/2017/03/why-congress-is-dismantling-the-fccs-internet-privacy-rules.html