If it's the activist-types, they're motivated by publicity and attention for themselves, not so much money. I would just find Starbucks to be a curious choice. Then again, if I think of Starbucks, I automatically think of it as a haven for upwardly mobile whites. If it was a set up, I will love the cannibalism of it all, as I suspect a healthy majority of regular Starbucks customers think themselves down with the cause.