I still can't get that story of Cam Newton's Dad turning down $180K from MSU for him to go to Auburn out of my head...now tell me Alabama doesn't believe in such shameful behavior...but then, that's just "Business" in today's College Football, so forget what I said.
Back to the subject...being a coach and a player in 'heavily integrated' sports can give them deeper insights into what matters for African-Americans...I'm guessing it has...and they are communicating it.