It just doesn't bother me. If it did, I'd stop using the internet.
In a network of 3B+ users, no one really cares about you other than to deliver you ads. But don't make the mistake of thinking that you're ever truly anonymous. In fact, trying to cover your tracks makes you suspicious. It's arguable that being one of the 3B that don't encrypt their connection makes you more anonymous, this is why the NSA abandoned project prism and such. Just too much data to efficiently mine.
But going off the grid now, that's a trigger.