The law allows college athletes to profit from their name, image and likeness... and a lot of other states are primed to follow suite. The mind boggles at the possibilities. Might signing days involved also signing endorsement contracts from wealthy boosters and/or corporations marketing their products? Will players be allowed to have agents to promote them and negotiate their deals? What's the impact on transferability? Will USC's prospects radically improve because of the huge SoCal market? How about the Irish with our "national" brand? And will Alabama suffer because of its smaller more regional market and relatively poorer alums and boosters?