Making a clear and solid point - drawing Uge attention to him and his presidency, and character. Calling him in plan language, Donald the groin grabbing adulterer crime boss who has no plans other than to make himself and his direct family wealthier
on the backs of Americans by lying and cheating them. Reestablishing him as the desultory narcissist he is. Using the saying, if someone tells you something about themselves, it's good to believe them.