In the early part of his career Jordan felt like the only way his team was going to win is if he put everyone on his back and carried them. It appears Doug Collins supported this approach.
When Collins was fired and Phil Jackson came in, Phil convinced Michael that by incorporating his teammates more into the game the Bulls had a better chance at championships. Jackson flat out told Jordan his stats would go down but the team's success would go up. Jordan agreed to give it a try and it worked.