The Republicans have a cable television network whose sole raison d’être is to attack Democrats and promote pro-GOP talking points. The conservative media dwarfs the progressive media in size and scope. And even then, it’s an apples-to-oranges comparison. The bulk of the media on the right is an adjunct of the party apparatus; during the Trump presidency it was state-adjacent propaganda—Pravda, but with plausible deniability.
Much of the media on the left is focused on holding Democrats accountable and/or moving the party’s agenda in a more progressive direction. This is, of course, an admirable and necessary task, but it doesn’t do much to help Democratic candidates and causes win the messaging battle against Republicans come election time.
Facebook, the biggest, most important media outlet in the world, aggressively promotes conservative content. Democrats are out-gunned. We have fewer outlets with less reach. What we say is being drowned out. Sure, we need a better message, but first we need to get a bigger megaphone.