That's your rationale? That's your defense of lowering the office? That kind of marketing concept may be appropriate for, oh, a presidential candidate. Not a president in his first hundred days dealing (not so well) with the worst economic crisis in history.
He's running away from his job and the media and the people who are finally taking notice of his incompetence to sit on a couch with his Hollywood buddies and read jokes. Hooray for America!