In the past it had to tinker with the three second rule, the 24 second clock, and the three point line to revive flagging fan interest.
The recent trading frenzy seems like rearranging the deck chairs on a floundering ship.
And they are considering shortening the time in the quarters.
My own suggestion is to enlarge the court and move the basket up 2 feet.
Given the sport's dimensional parameters, the game seems unchallenging for today's male athletes.
The women's game seems more interesting.... like with volleyball and tennis.