As an example of outside money, Holtz was $15K ($25K in the NC championship year) plus first class tickets for he and his wife to give a talk to a group. My company had him in Hawaii in the early '90's. ND coaches can give as many speeches as they want out of season.He also gets paid for those radio/TV shows he does for WNDU and appearances on ESPN and others. Dick Corbett gave school $10M to endow the Head Coaching position, the proceeds of which go to Kelly. Add in endorsement for clothes and other things and the money mounts up. None of this is reported since ND is a private school.