1. Overpriced product
2. Mediocre product
3. Poorly thought out roll out of new process (a.k.a SURPRISE!)
4. Badly (and I mean really suck ass) communications with the stakeholders (and I mean the folks who buy the tickets.)
I could really be off on this but the overt arrogance and disregard of the ND administration towards its long time alumni in launching this new process with no 'warning' whatsoever and sloppy communications could have major negative consequences.
All in all, it will be interesting to see what happens with ticket sales. In the past, one had hoped for good seats and perhaps a good game. When the result is people getting poor seats for so-so games it was accepted because it was an after-the-fact impact. Now if I go and see my choices are $90 seats for Temple/Miami (OH), I'll pass. If they think that next year I'm going to give more money to move up the food chain, they are going to be sadly mistaken.
Unless they change their pricing strategy (they say the pricing structure is in place for 2 years), I bet they don't sell 50,000 seats for Ball State or Syracuse next year. Thinking people will pay filet prices for a hamburger product is never a good strategy.