Agreed, if we don't move with the times, we fall behind. I was talking with a few parents I know, whose kids were recruited in different sports. The reason they choose the schools they attend (not ND) was:
1) Every few years the team would take one big trip (usually out of country or across the country for tournament or a single game)
2) the schools were innovative, with forward thinking programs.
Everyone complains about not getting the big recruits (5 stars), but if ND doesn't move to where the market is, it will miss out. I'm sure the college of business would agree with moving your product to where the market conditions are most favorable.