There is no other team/program in sports that I know of that is more negatively affected by hype than the ND football program. Holtz was known to publicly temper the hype around the program. I wish Kelly would follow his example in all discussions with the media. (I would say with the team away from the microphones and cameras he and the team can crow as much as they like, but I'm not sure such privacy exists anymore.) For instance, with respect to the Stanford game he could say something like ND got Stanford at the perfect time, travelling from the west coast following an emotionally draining come-from-behind away victory at Oregon: we're not that good. With respect to Book, say something like he's had the advantage of unfamiliarity, but now that DCs, especially Bud Foster, have a couple of games of film on Book [fight the pun] they will have an idea of what he does well and what he does not do so well and they will look to take away the former. Etc. It doesn't have to be true and he doesn't have to believe it. He just has to say it as if he believes it's true. Unfortunately, whenever ND has had any (short-lived) success during his tenure Kelly has basked in the hype rather than temper it ... with predictable outcomes (e.g., amped Miami last year). Fight the hype.