These self-inflicted and unnecessary road games have zero to do with football and show a lack of concern for the players and the team. You are correct - it all about building the 'brand' and making money.
Sorry, not buying the line that kids are swayed to ND because we dress up like clowns and play in a baseball stadium.
You know what helps recruiting? Winning football games and going to the playoffs. We purposely build a schedule that creates a barrier to success.