... his or her likeness that earned them money included the University’s association. For example, if their earnings came from some YouTube money-making activity included the athlete wearing ND uniform, does the school get a cut?
Would there be some conflicts between preponderance of team members who could really not earn anything from these types of activities and those few who did?
I can foresee a lot of issues in the movement for paying “student” athletes beyond what benefits they already receive thanks to their association with college teams.