Notre Dame has greater national reach than any program, and thus top players gain the most recognition and could command big fees for endorsements or other use of their image. Instead of endorsing Meijers, they will appear with Coca Cola, Amazon, Under Armor and Madden Football. I can see that being a recruiting pitch. Programs such as Purdue or Northwestern will be at a disadvantage. Surely, the Admin would not deny the players this opportunity, particularly if the money has to be held in a trust account until they leave the program.
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