So i'm 32, and I vividly recall the following.
2002 USC
2003 FSU
2004 USC
2008 USC
2013 NC Game
2017 Miami.
The fact of the matter is, that they were destroyed by an above average Michigan team and I feel like the entire program quit. It's no longer a Brian Kelly problem, it's a Jenkins/Swarbrick issue here. The infrastructure to win at an elite level is there. The fact is, ND is one slam dunk coach from being at that level, however they see the football program as an carnival attraction and revenue generator. The moment the money dries and fewer and fewer people are around to remember what was our last time-with Holtz, I think will be the time all the money dries up.
ND has two choices-Give Urban what he wants, and if not now, then probably never.
Let it die-accept that you no longer have the ferocious desire to win.