He didn't think that the sell-out thing as a big deal but then he facilitated the big lie?
He only officially ended the big lie because the empty seats have become so obvious.
Another gem: “And so it was important to me that people not say, ‘Hey, you raised the prices to gouge me.’”
That was exactly what people said because in the beginning all they did was raise prices. They didn't actually lower the crappy seats until it became clear that ND fans weren't sappy enough to sit in the end zone in November for $75 to watch Navy.
All in all, this interview is a lame attempt to counter all the things ND fans have been saying about the whole ticket price issue which he could have dealt with a long time ago if he wanted to. He only did this because he was force to by empty seats.