In order to achieve football success. Something that won't happen ever, for whatever reason.
Reality is that a whole lot of schools are at risk of going bankrupt due to debt for capital projects, right at the time college enrollment is falling. Every year since 2011, college attendance has fallen. Oregon may aspire to be a national contender, but the academic side is running a deficit, and is projected to have that continue. UOwe admins have warned to be ready for cuts to the academic side, while the athletic department gets anything they need.
Same has occurred at LSU. The state is cutting higher education budgets, but the AD remains intact. Oklahoma's pres said two years ago that he has $1 billion in construction bond debt that he can't pay, and he can't raise tuition because that'll mean a lot fewer students. The cost for football excellence is being paid with a degraded academic institution...