As of today, Southern academic institutions (sic) and OSU are effectively the NFL's developmental league. ND is no longer an optimal venue for those aspiring for riches via this path. The NCAA is opening a huge loophole to allow players to profit from their college performances. ND remains the primary marketing vehicle for national advertisers. Put two and two together. For those who might blanch at the notion of ND forsaking academic purity... let's not forget who was our first All American and how Gipp was not exactly a stellar scholar.