You can have a paid 4-year ride (really just 4, 1-year options that aren't guaranteed to be renewed)
OR
You can have x% of total annual football revenue (concessions, ticket sales, memorabilia, shirts, et el) each season for 4 years.
See which one they take. My guess is it won't be the "scholarship". This and only this will A) send the money where it's deserved - to the people putting their body on the line and B) It will prove there is not value in a scholarship in the manner is commonly portrayed.
Don't get me wrong. Learning is great. But 70%+ football players aren't going to college to learn. They are going to play football and with the hopes of making it to the NFL. No one says, I dream of one day playing football in college in order to can get a degree.