First of all. those $ you noted are for all sports, not just football. Notre Dame also gets ACC basketball money for which they receive a "full" share. So if you factor in ND's football $ (although it is reported at $15 M, in total value it is higher than that), plus the ACC football and basket money, ND's total take is probably around $30 M/yr. Granted that is less than other schools, but it isn't as if ND needs the money. With their essentially national tv contract for football, they are getting a lot more more in exposure for every home football game than almost any other school.