If you saw that hype video, knew your son could be part of that, could get a top 20 education and be in the top 5 in NFL placements (Bama, GA, OSU and LSU are the only ones better), how do you not send your kid to ND? And specifically, if you want a strong role model for your young man, how is Marcus Freeman not pretty high on the list?
If it's all NIL, well, then those are short money people. The long money is a great education, a network and a top-5 shot at the NFL.