media says he can do. It's the same issue with recruiting stars. They are great if you have a process to filter down to the right matches. But terrible if you just shoot for all the darlings the media loves to gloat over.
Coaches are no different. BVG rings a bell. Willingham. Even Marcus falls under that category to an extent.
I'd go with a no name that has proven to statistically improve what he's working with over the can't miss OC.