I know a lot of old heads here think "cool" doesn't matter and they're so far off. This day and age having a vibe and a culture and an air about you is important in this digital, SM age. Kirby, Dabo, Lincoln, Kiffin and now Deion are attracting great talent with a cool vibe. Now...whether or not they can win with that talent is something else. Saban's way works too, don't get me wrong, but if you notice he typically has those type of figures around him.