No matter how much resources are spent in marketing, ppl won't pay any price to attend a football game. Admins stupidly thought they could go deep into debt for athletic facilities, charge whatever the wanted, and fans would always do what they've always done, be loyal and spendthrift. Ahhhhhh.....no. They're running up against the wall of rationality that says we're not paying whatever you want for a subpar product. UOwe is running face first into that reality..
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