NIL is intended to allow student athletes the right to profit from their popularity while enrolled in school which student athletes were previously prevented from earning money while in school.
What this looks like in general when done within the lines. Johnnie is the hotshot new player on the roster, and he (or an agent) markets himself to the local community (or nationally) if he's popular enough that national businesses would want to use him in commercials and such. He then cuts a deal with local Buick dealership, they put his pretty face on their billboard or in their commercials, THEY pay the player or provide him free loaners or whatever deal is worked out.
Notice "The School" is involved in no way.
What it looks like outside the lines. Recruit is offered by someone on the coaching staff, or a representative (for plausible deniability) a certain dollar amount to sign with their school. Even if said Buick dealership in Alabama calls recruit Johnnie in California and says hey we like you and we'll pay you 5 mil to sign with Bama. Did the Buick dealership pick Johnnie name from a hat? Random speed call? How did they know that Johnnie is the one Saban really wants? The School told them, that's how. The school says hey Mr Buick dealership we want this kid bad, we need you to go offer him 5 mil.
This is the school indirectly paying recruits to sign with them, it's not protected by NIL.
NIL is not intended to be used in recruiting AT ALL...it's to lift the restraints that previously prevented student athletes from making money while in school.