if laws are followed regarding to employment of minors, etc...
For example if some business wants to put LeBron James kid in commercials, because he's LeBron James' kid and he has some fame, there is nothing wrong with that.
If FSU wants LeBron's son to come play for them and let's one of their representatives know we want him, go offer him signing bonus under NIL banner to sign with us, that is NOT protected by NIL as the school itself is not allowed to have any hand in NIL money offered.
NIL is supposed to be players marketing themselves to businesses, etc.