It's as if the person calling the plays (whether it be Atkins or Norvell himself) were afraid to throw downfield, which is Uiagaleili's biggest strength. Making him throw all of those dink 'n dunk passes against a squatting defense doesn't seem to follow common sense.
Then the call on 4th and long at the GT 31 yard line, not kicking the FG, that was the icing on the cake.