I think the early season rankings are based upon what the "experts" see as a team's potential and

the final rankings of course, are based on what a team has achieved. Early in the year everyone is confident and optimistic and as the year goes on we learn about team chemistry, determination and ability to finish. Highly rated early teams have potential for an occasional upset win over a ranked team at year end. It is all fun and as long as we make the top 12 we have a chance. Obviously better to be ranked higher.