1. If Love can't win the Heisman, there is no chance Price, who hasn't had the hype of Love, is going to win it. It is almost impossible for a RB to win the Heisman unless he has truly freaky numbers. In any case, retuning to just win the Heisman isn't worth it.
2. With the last pick in the 3rd round in '25 (and Price will likely go no later than 3rd round) getting $1.4 and Love allegedly getting $1.6 in NIL, Price has little monetarily to gain without even considering the injury risk. On top of that, Price also gets to his 2nd contract a year earlier (and one year less wear/tear) which is where the real money is for the pros. RBs have short shelf lives and Price is already in his 4th year of college football.
3. Price is a quality back but nowhere near as dynamic as Love. He has plenty of game tape re: the kind of back he is and playing another year in college isn't going to move the needle much to warrant the injury risk. In other words, leaving now at the likely the high point of his college career makes the most sense.
While having a quality proven player is always good, we have very good depth and quality at RB and it isn't worth "overpaying" Price to stay.