“Rally” replaced the collective that Brady Quinn had formed. Not sure why. But if you go to NDRally.com you first designate whether you are an athlete, a business, or a fan. If you select “fan”, you have to enter your name and an email address. Then you can select the sport or sports you are interested in, and finally, you can enter the name of the ND athlete you have interest in supporting.
But it all keeps control in the hands of the collective. I guess its like one of those charities where you can designate your favorite cause or project, but the final say so on how the funds are eventually spent remains under the control of the collective directors, which I’m sure is under the athletic department.
It kind of replaces the old “$50 handshake” an alum could give a star player.