A lot of guesswork, so I wouldn't get hung up on any specific numbers..... Once again, college football is in serious need of leadership. I thought the CSC was supposed to enforce some guardrails.
For 2025‑26, the best published “team payroll” proxies are the NIL‑NCAA estimated football roster costs (revenue sharing + committed NIL) plus a few supplemental NIL reports; these are directional, not audited.
Specific schools
All figures below are 2025‑26 football roster cost estimates unless noted otherwise.
Ohio State: $33.5M.
Texas Tech: $28.0M; media reports describe Texas Tech as a national NIL spender with football NIL in roughly the $20–30M range inside a broader $50M+ athletic NIL push.
Miami (FL): $24.406M.
Indiana: $21.1M.
Notre Dame: Notre Dame is an FBS independent and is not in the CFP‑team roster‑cost table; the same NIL‑NCAA report estimates independent FBS revenue‑sharing authority at about $19.25M per school, implying a low‑ to mid‑20s millions effective football roster cost once third‑party NIL is layered on.
SEC reference points
The NIL‑NCAA CFP table plus its conference revenue‑sharing section give anchor points for SEC football roster costs.
For 2025‑26, each SEC school is projected to pay the full $20.5M revenue‑sharing cap to athletes, with roughly 75% (~$15.3M) allocated to football on average.
Estimated CFP‑team roster costs for 2025‑26 SEC programs in that table are:
Texas A&M: $34.275M.
Oklahoma: $24.4M.
Ole Miss: $23.8M.
Georgia: $22.6M.
Alabama: $20.9M.
Using those data points plus the conference‑wide revenue‑sharing cap, the implied typical SEC football roster “payroll” band in 2025‑26 is roughly $20–35M per team, with the biggest brands (A&M, Georgia, Alabama, Oklahoma, Texas, LSU) at or near the top of that range and lower‑tier programs (e.g., Vanderbilt, Mississippi State) closer to the low‑20s.
Important caveats
These numbers are estimates, built from known revenue‑sharing caps, public financials and best‑guess third‑party NIL commitments; schools and collectives do not publish exact payrolls.
Some ADs/agents and NIL analysts have described true top‑end football roster spending (including pre‑July 2025 “money dump” NIL) approaching $40–50M for the absolute elite, which sits above the conservative NIL‑NCAA fiscal‑year estimates.