that Bad Bunny purportedly was chosen to help spread the message of NFL football across the globe. Beyond the middle finger given to many ardent NFL fans, the choice did nothing to expand the NFL's message. All in all, just an odd flag to plant.
Link: https://www.tvinsider.com/1244415/super-bowl-halftime-show-ratings-bad-bunny-kid-rock/
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I mean that first half was scintillating... no?
Next time let's bring in a Chinese artist. That would be a much bigger audience for at least a half.
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And fans respond by saying "thank you, can I have another".
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Consent Management