National articles are suggesting that allowing your son to play football is a form of child abuse. Lawsuits are certain to ensue. In this atmosphere, more and more parents are likely to demur.
Engineered from scratch, not from previous helmets. A reassessment of the problem. Supposed to be much more effective than normal helmets. Outside "crumple zones" diminish impact issues.
At just before the 4 minute mark, they show a comparison of two helmets taking a hit...theirs, and their more normal competitor's model.
Link: http://www.foxnews.com/tech/2017/08/08/revolutionary-new-zero1-football-helmet-may-help-nfl-players-reduce-concussions.html
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That dude was the canary in the coal mine. Colleges should drop hihgly-competitve/semi-pro football because it's not an extracurricular. It's it's own job. That's nutty.
Extracurriculars are supposed to amplify the college experience, not replace it.
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Their first assumption will be that the public will buy anything as long as it's sold properly.
After all, whose bodies and brains are getting bruised and prematurely debilitated for our amusement?