The glamor days of A list celebs in the coliseum are done. I’m now sure they can entice a big name coach anymore
They are without a President, have suffered two separate scandals---one in their medical school, the other w/ an ob-gyn molesting women for years. The Board of Trustees has looked feckless in its oversight. Their image in LA has been tarnished.
Beyond that, Swann is seen as a weak leader-and is probably transitional
And Helton would have cost $15 million to buy out (because of an extension Swann gave him last season).
What's sad is that so many boosters also could care less. But the elite alumni are mortified.,. and wish they could be compensated by a respectable football program.