If players can "earn" off of their likeness... can boosters actually offer endorsement contracts to high school recruits? If so... who wins? Does Alabama really have the mega-donors to pay for the best talent? Who does? My guess is that USC would seriously benefit from this change because of the size of the economy in Southern California and the number of billionaire Trojan alums. This seems like a Pandora's box.
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And not tax dollars.
*Fair disclosure I think I read this about Rick Neuheisel. I'm sure Chip Kelly is the same.