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How hard or serious do you think employees in this case Jenkins, Kelly and Swarbrick are going to care about winning FB games? Not very. They'll do as little as possible to keep their jobs. However, when the money dries up, then they'll try hard, if they have any character.
Kelly wants to win! His ego wouldn't allow him to settle for less. He has the desire and will work hard to win, but his system and coaches are the problem. I'm sure it bothers him greatly to lose games. He's reached his ceiling and ND should know at this point what they have in their coach. As far as the others, I don't know whether they care about winning a national championship, but I would bet all my chips that Kelly wants to win.
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