Several of my kids toured there. None of them chose it, but when we toured the business school, it was packed with students studying. Every table was taken. They put on a pretty good tour. Campus is beautiful.
Again, I never sent a kid there, but we would have considered it.
In this day and age, being a party school might be a slight advantage. It likely means the kids are looking up from their phones, and taking their headsets off, and getting off the internet. Drink some beers and make bad decisions on the weekends...study during the week...then go make money.